Partnerships

Build the culture with us.

A partnership platform for brands that want to grow with the next generation of African live experiences.

Start a Partnership
See the Opportunities

Who we are

VHA is not one event.

We are building an entertainment property: a Zimbabwe-born, youth-powered platform creating premium live experiences at the intersection of African music, culture, lifestyle, hospitality and brand engagement.

The case for partnership

Why partner across the journey?

One night creates exposure. A platform creates memory, repetition and brand ownership.

01

Repeated Presence

Show up across an agreed calendar of VHA experiences.

02

Category Ownership

Secure a defined brand category across agreed VHA properties, subject to contract.

03

Real Consumer Contact

Go beyond signage: sampling, product use, hospitality and useful audience touchpoints.

04

Content Engine

Recurring social, creator and event content before, during and after each experience.

05

Premium Hospitality

Host clients, reward teams and create memorable brand moments.

06

Shared Reporting

Agree event-by-event goals and review results together after each activation.

Find your fit

Partnership roles

Presenting Partner

The headline name alongside VHA.

Official Category Partner

Own your category across VHA experiences, subject to agreement.

Experience Partner

Bring a signature moment to life.

Hospitality Partner

Bars, lounges and the VIP feel.

Content Partner

The stories told before, during and after.

Payments / Connectivity / Mobility Partner

Own a useful part of the guest journey.

The opportunities

See your brand in the room

Stage banner

Proposed opportunity

Social content

Proposed opportunity

DJ booth

Proposed opportunity

VIP lounge

Proposed opportunity

Bar

Proposed opportunity

Wristbands

Proposed opportunity

How it works

The partner journey

01

Align

Objectives, audience, category.

02

Design

Rights, activation, hospitality.

03

Launch

Coordinated campaign, creators, PR.

04

Experience

On-site integration and hosting.

05

Measure

Agreed goals, content, post-event report.

06

Grow

Refine the next event and deepen the partnership.

Commercial terms, event calendar, category rights, deliverables and goals are agreed in the final partnership agreement.

The moment

Why now

Don’t sponsor the moment. Help build the movement. VHA is at the stage where founding partners can help shape how the platform grows.

Not a logo on an event. A role in the VHA story.

Build with us. Grow with the vibe.

We’re inviting a select group of brands to explore partnerships across an agreed calendar of VHA experiences. The next step is a focused partnership conversation.

Email Partnerships
WhatsApp VHA
Request the Partnership Deck